//STU&NEIL\\

THE NEW SUZUKI SWIFT -
THE BEST KEPT SECRET
ON THE ROAD

During the pitch process we discovered that not many people have the new Suzuki Swift and, it turned out, those that do would really rather keep it that way. They liked feeling Good Different.

With class-leading efficiency, and better reliability and spec as standard, it was clear to us that The New Suzuki Swift is not unpopular, it's the best kept secret on the road.

We made this the launch campaign for the Swift, and a whole new articulation of the Good Different brand platform.

In a 60” TVC and countless social executions we saw Swift owners going to great lengths to keep their 'best kept secret on the road', away from prying eyes.

While in OOH we saw disruptive ads that had been owner sabotaged in different ways to hide the car.

Even in radio, we had an owner refuse to sell the car’s attributes to others, opting instead to ‘show you pictures.’

THE NEW WAY TO DO FREE TV

If your free TV is through Freeview, you need an aerial. If your free TV is through Freesat, you need a dish. With brand new Freely, all you need is WiFi.

But... just because you can watch a Freely TV ANYWHERE there's WiFi, doesn't mean you should, as shown in this, our launch TVC for this brand new way to do free TV.

We dialled up the ‘launch factor’ even more in out of home and cross track media by heroing the kind of things people say when anything new and exciting starts on TV. "It's staaaaaarting!"

And, once we’d woken Britain up to the only free WiFi TV we unpacked how seamlessly it works and the kind of content they could expect, through ‘explainer videos’ and TV audience targeted social posts…

All-together launching a brand that will future-proof free TV for the nation, for generations of TV lovers.

GROW YOUR HOME

The pitch winning concept - that with furniture that’s built to last, you don’t just furnish a home, you grow one - came to life in record time. 40 days from picking a production house to seeing it on screen, online and in store.

Our platform idea needed to work from brand TVC down to the hardest working DRTV and trade executions.

The campaign required a whole new brand repositioning too, transforming the way Oak Furnitureland looks and speaks, through a full playbook and new brand guidelines.

Not only was this one of the largest integrated accounts put up to pitch in 2023, it was the biggest integrated campaign the agency had ever made.

LIVE LIFE FREE

Freesat had been selling themselves as just that. A ‘free,’ ‘satellite’ service. Functional sat above fun, and a new, more emotional brand platform was needed.

They’re not just free TV, they’re TV that sets you free. From monthly bills, signal drop, fragmented platforms, and an inability to record the live TV you love.

The most fun pitch ever led to the pitch winning ‘Life Life Free’, and the birth of the cute crustacean siblings, Ossi and Pod.

Through a campaign ranging from TV to DM, webstore, radio, social and even staff gifts, we saw them break free from their dull, underwater surroundings - their accepted entertainment - and discover the world of free entertainment just above their heads.


Creativepool Awards
Silver - 3D
Bronze - Post Production
People’s Choice - TV Advertising
People’s Choice - Animation
People’s Choice - 3D
People’s Choice - Post Production

DMA Awards
Gold - B2C
Silver - Entertainment, Music and Publishing

Global Digital Excellence Awards
Integrated B2C campaign of the Year

FREE YOUR AMBITION

The country’s largest educator was born out of the ambition to change the status quo. It took higher education to the masses, allowing all adults from all backgrounds to change their situation.

We played on the insight that all adults from all backgrounds will have an unrealised academic ambition, and so created a campaign that aimed to inspire them to set it free and change their status quo with The Open University.

On TV and in cinema we took people back through time to show the specific moment one person’s choice to change took hold, while in tactically placed OOH, radio and digital we inspired people to set their ambition free at times they were most likely to feel they need a change.

DMA Awards - Silver - Best Customer Acquisition Campaign

MUTATION

When the usual shocking facts have become white noise to smokers, you need a new one. We discovered one for the pitch win, and then set about bringing it to life in all its gory glory.


British Arrows Awards
Silver - Public Service Advertising

STICKY BUT WORTH IT

Pre-pitch, we recognised that Golden Syrup is an age old product with a very new sugar tax problem. With brand perception at an all-time low, we aimed to remind people of the nostalgia and mischieviousness the green tin brings.

Post pitch win, we set about getting Britain’s fingers sticky once more, highlighting the lovable way its favourite golden goo always has and always will make your kitchen a mess but your bakes taste great.

GETTING STICKY WITH BAKE OFF

In our second campaign for Lyle's we built on the success of 'Sticky but Worth It' with a series of idents for The Great British Bake Off on Channel 4.

THE NIGHT IS YOUNG

Superdry started strong and relevant to a young and influential audience, but sat still while that loyal customer base got older. In 15 years it went from new, fresh thinking to ‘Dad at a BBQ’. It wanted to feel young again.

Having won the pitch on the strategy that you can’t just say you’re for the young, you have to prove it - to wear it on your sleeve - we set about owning a specific time when the old and boring are in bed, and the young come alive. We took over the night.

We kicked off a series of special ‘night only’ sales, late releases and in store events with a bold social campaign that showed that The Night is Young.

RELEASE YOUR INNER G

Genius had struggled to find a way to break free from the ‘free from’ aisle. Tired of being seen as a being dietary requirement, they were keen to be seen as a gut-loving, energy-giving dietary choice.

Our pitch-winning, attitude-packed, cheap but cheeky campaign showed them and their audience what you can achieve when you give your gut some love and release your ‘inner G.’

FROZEN MOES

A partnership between a vodka made from Finnish glacial water, and a charity famous for hairy top lips, called for one thing…
frozen moustaches.

LET’S GO TO WORK

A campaign to celebrate the latest and greatest models in the VW Commercial Vehicles range and their newly launched Express Fit service.

THE MAKING OF US

A film we’re very proud to have conceived and written, created not because a brand asked us to but because a lot of amazing people wanted to.

It was created entirely for free through the huge filming collaboration of a creative community in lockdown, and released the day after that first lockdown was extended when we all had renewed fear for the future. It was proof that even apart during a global pandemic, we’re in it together.

Over 500,000 views, thousands of shares, and countless people tagging loved ones just to remind them they care, resulted in Stu and Neil being the only Creative Team to become finalists in the 2020 Freelancer Awards.

#VaccinateTheWorld

On a surprise 10am New Years Day phone call from a family member in the NHS, we were invited to make it our New Year’s Resolution to help him “save the world in no time whatsoever.”

Not a normal brief, but one that was exciting and intriguing enough - not to mention worthwhile enough - to make time for.

In the months that followed we set about galvanising the NHS to get the UK Government to actually deliver the £720 million they needed to, to ensure Covid vaccine equity worldwide.

The fast paced, free campaign involved a new Twitter presence, going from zero followers to thousands overnight, a social launch, a petition launch, and an open letter to the PM from hundreds of NHS staff and most importantly all 12 Royal Colleges of medicine.

SOCIAL FILM

Yeo Valley is a dairy brand that is proud to do things differently. To farm regeneratively, keeping goodness in their soil for the good of the planet and the product.

We created the first online film that made their unique intent intent known through an equally unique, tongue twisty tone.

CREATIVE DIRECTION

Our year in Creative Director residency at Avis Budget Group’s European creative agency saw us lead the launching of apps, introduce new innovative products, reinvigorate sponsorships, and create a complete strategic brand repositioning campaign across five regions in all kinds of media. With the team we helped Avis lead the charge for change in an industry swamped by negativity and in desperate need of improvement.


The Drum Out of Home Awards
Winner - Best Transport
Winner - Best Poster

HALLOWEEN – ‘LITTLE MONSTERS’

We created a series of sickly sweet little posters and social stings to remind adults to stock up on treats in the week leading up to Halloween.

You’ll have spotted a number of pitch wins throughout the site. Here are some of the films that helped sell in our thinking.